Focus & Scopes

Focus
International Journal of Tourism Analytics (IJTA) is an international, peer-reviewed, open-access journal dedicated to advancing knowledge on data-driven tourism research through innovative analytical approaches, computational methods, and evidence-based decision-making. The journal provides an interdisciplinary platform for researchers, practitioners, policymakers, and industry professionals to publish original research that integrates tourism studies with analytics, artificial intelligence, data science, business intelligence, economics, geography, information systems, and social sciences. IJTA particularly welcomes studies employing advanced analytical techniques to better understand tourism phenomena, improve destination competitiveness, optimize tourism businesses, and support sustainable tourism development.

Scope
The journal welcomes high-quality empirical, conceptual, methodological, and review papers in, but not limited to, the following areas:
1. Tourism Analytics
     - Tourism demand forecasting
     - Tourist flow analysis
     - Tourism market analytics
     - Visitor behavior analytics
     - Destination performance analytics
     - Tourism economic analytics

2. Artificial Intelligence in Tourism
     - Generative AI in tourism
     - Machine learning applications
     - Deep learning
     - Recommendation systems
     - Chatbots and virtual assistants
     - Intelligent tourism systems

3. Big Data and Data Science
     - Big data analytics
     - Tourism data mining
     - Social media analytics
     - Web scraping
     - Geo-spatial analytics
     - Mobility analytics
     - Tourism dashboard development

4. Smart Tourism
     - Smart destinations
     - Smart tourism ecosystems
     - Internet of Things (IoT)
     - Digital tourism transformation
     - Smart city and tourism integration
     - Tourism digital platforms

5. Business Intelligence
     - Decision support systems
     - Business intelligence applications
     - Hotel performance analytics
     - Revenue analytics
     - Market intelligence
     - Competitive intelligence

6. Tourism Marketing Analytics
     - Digital marketing analytics
     - Online consumer behavior
     - Social media marketing
     - Sentiment analysis
     - Electronic word-of-mouth (e-WOM)
     - Destination branding analytics

7. Hospitality Analytics
     - Hotel performance measurement
     - Customer experience analytics
     - Revenue management
     - Dynamic pricing
     - Customer satisfaction analytics
     - Service quality analytics

8. Sustainable Tourism Analytics
     - Sustainability indicators
     - Carbon footprint analytics
     - Regenerative tourism
     - Climate change analytics
     - ESG in tourism
     - Circular tourism economy

9. Tourism Policy Analytics
     - Tourism policy evaluation
     - Public tourism data
     - Tourism governance
     - Regional tourism development
     - Evidence-based policymaking

10. Tourism Economics and Finance Analytics
     - Tourism economic modeling
     - Financial analytics
     - Investment analysis
     - Tourism productivity
     - Tourism competitiveness
     - Input-output analysis

11. Emerging Technologies
    - Blockchain in tourism
    - Digital twins
    - Augmented Reality (AR)
    - Virtual Reality (VR)
    - Metaverse tourism
    - Extended Reality (XR)

12. Research Methods
      The journal encourages innovative methodologies, including:
     - Machine Learning
     - Artificial Intelligence
     - Natural Language Processing (NLP)
     - Large Language Models (LLMs)
     - Computer Vision
     - Network Analysis
     - Text Mining
     - Spatial Analysis (GIS)
     - Time-Series Analysis
     - Econometrics
     - Structural Equation Modeling (SEM)
     - Multi-Level Modeling
     - Agent-Based Modeling
     - System Dynamics
     - Mixed Methods
     - Netnography
     - Bibliometric Analysis
     - Scientometric Analysis
     - Experimental Research

Types of Articles
IJTA accepts:
1. Original Research Articles
2. Review Articles
3. Systematic Literature Reviews
     - Meta-analysis
     - Methodological Papers
     - Short Communications
     - Research Notes
     - Case Studies
     - Perspective Papers

Out of Scope
The journal generally does not consider manuscripts that:
1. Focus solely on descriptive tourism case studies without analytical contributions.
2. Lack methodological rigor or data-driven analysis.
3. Address hospitality or business topics without explicit relevance to tourism.
4. Are limited to local reports with no theoretical or managerial implications.
5. Do not contribute new analytical methods, models, or evidence for tourism research.

Positioning Statement
International Journal of Tourism Analytics (IJTA) aims to become a leading international journal at the intersection of Tourism, Data Science, Artificial Intelligence, and Decision Analytics, promoting rigorous, innovative, and interdisciplinary research that supports evidence-based tourism management and policy in the era of digital transformation.